Description: Since 2014, weAR, an Italian SME, works with Industry 4.0 businesses to offer them the best possible digital services to deal with the challenges presented by the digital transformation. weAR offers a cloud-based solution that enables its customers to create innovative user manuals that can be viewed with smartphones, tablets, and smart glasses, offering advanced user experiences thanks to augmented and mixed reality.

One of the main use cases relates to support for maintenance activities, which aims to keep (or restore) an object (equipment, a component) in a state where it can perform its required function. The Maintenance, Repair and Operation (MRO) is seeing strong growth, with the market due to being worth US$774 billion by 2020.

Reducing errors and optimizing training for personnel means improved business productivity. This is why weAR has created MARKO, a process-oriented and fully codeless cloud platform that leverages augmented reality to provide visual support when carrying out maintenance tasks. Additionally, businesses’ need for their products to have a “digital twin” on which to superimpose layers of content (from multiple information sources, such as IoT to EPR systems) and develop predictive maintenance procedures prompted the team to look for new solutions to further improve the user experience provided by the platform and boost its potential.
MARKO has been adopted by several international players in the energy and manufacturing sectors, with great benefits for the timing and accuracy of execution, simplicity of use, and intuitiveness compared to traditional paper-based and on-screen instructions.

Industry: IT


Company size: 1-10 employees

XRD rank: –

Headquarter: Ferrara, Emilia-Romagna

Ownership: Private company

Founded year: 2014

Skillset: Augmented Reality, Location Intelligence, Wearables, Mobile Application, Location Based Service, mixed reality, hololens, smartglass, Industry4.0, 4IR, mixed reality, virtual reality, extended reality, digital twin, and smartglass

Crunchbase profile:

Funding rounds total: 3

Selected investors: –

Location: Ferrara, Emilia-Romagna 44122, IT