Description: At AliveLab we are harnessing Augmented Reality technology to bring kids’​ favourites to life with our Mardles range of products. We also work on strategic partnerships with other brands to add value to their proposition. Mardles are Kids’ Favourites with a 21st Century twist! Stickers, Colouring, Stories and even dress up Masks that come to life! Download and open our free app and watch your Mardles come to life! All Mardles products have been designed and developed right here in the UK – a true British success story!What we offer is unique, unlike many other AR companies, our app is offline, once a user has downloaded it they can use it anywhere. Mardles have been brought to life by Sharon Wyness & James Murden. Their journey began in 2014, after months of research, questionnaires and focus groups with kids, parents and grandparents, Mardles were born and their first product was Stickers that come to Life! After a hugely successful year, they added discovAR interactive 4D colouring books to the range. Laura Murden joined the Alivelab team in 2016 bringing 13 years of Marketing & Sales experience from the corporate tech world and heads up Business Development. Together with an experienced wider team that help to make the magic happen, Sharon, James and Laura are committed to bringing technology to children through play.2017 sees the launch of the most unique products to date in 2 new ranges: ‘Mardles Stories’ is their collection of beautifully illustrated children’s books that come to life with the Mardles app. Magic masks take costume play to the next level. In 20 wonderful styles, they are great fun for all ages, they spring to life for photos, selfies and memories.AliveLab will shortly be announcing exciting partner projects with major UK and global brands, please keep an eye on our feed to follow our journey.Our app is ready to use with over 60 characters already animated therefore potential partners can bring product, packaging or promotion to life – in record time. If you’d like to talk to us about a 21st century promotional opportunity or you’d like to stock the Mardles range, we’d love to hear from you!!

Industry: Consumer Goods


Company size: 1-10 employees

XRD rank: –

Headquarter: LONDON, LONDON

Ownership: Private company

Founded year: 2015

Skillset: –

Crunchbase profile:

Funding rounds total: 1

Selected investors: HSBC Bank